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☆ TikTok has become a pseudo-shopping channel, and Gen Z has had enough
▼ + stars: | 2024-04-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.

Persons: —, Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London

☆ How taking a break can help save an influencer's dying career, even when it seems like there's no hope
▼ + stars: | 2024-03-27 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementLast year, Gabbie Hanna took an extended break from the internet, with some thinking she would never come back. The shift in perception is not guaranteed by stepping away, but it does help, experts say. Advertisement"The public tends to be more forgiving of celebrities and influencers who come back and show genuine change," Varbanova said. How getting 'canceled' has changedHanna, like many influencers, has been "canceled" multiple times over her career.

Persons: Gabbie Hanna, influencers, —, Hanna, David Dobrik's Vlog, Toni Ferrara, Varbanova, It's, Colleen Ballinger —, earthness, Sophie Wood, it's, Wood, Gen Zers Organizations: Service, YouTube, Ferrera Media, Business

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ What is Prime, Logan Paul and KSI's energy drink, and what is the controversy around it?
▼ + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

New York CNN —For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime’s portfolioThe duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine. In 2013, a Senate panel held a similar hearing with top energy drinks. “It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.

Persons: Logan Paul, Olatunji, Paul, KSI “, ” Paul, “, Chuck Schumer, Schumer, Energy “, haven’t, ”, ” Schumer, Bull, ” Jeffrey Klineman, BevNet, Duane Stanford, that’s, Klineman, it’s, hasn’t Organizations: New, New York CNN, YouTube, Gatorade, Aldi, Walmart, CVS, Target, Food and Drug Administration, Energy, ” Prime Energy, FDA, American Academy of Pediatrics, Senate, CNN, Los Angeles Dodgers, UFC, FC Barcelona soccer, Beverage Digest, Pepsi, Coca Cola, Prime Energy Locations: New York, United Kingdom

☆ How to get sponsored on Instagram and get paid brand partnerships
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Most of that revenue came from brand deals, she told Insider. And Instagram itself is getting in on the action with a new creator-brand marketplace where partnerships can be made through DMs. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

Persons: Emma Cortes, Cortes, JaLisa Vaughn, Jefferson, Marrica Evans, influencers, Instagram, Dunkin, here's, Julie Tescon, Di Bratto, Kayla Compton Organizations: Nissan, Karma, LinkedIn, DMs, Instagram

☆ How to get sponsored on Instagram and get paid brand partnerships, according to influencers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Some brands, like Dunkin Donuts or jewelry brand Mejuri, are known for their partnerships with micro influencers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

☆ Daddy, Are You an Influencer?
▼ + stars: | 2023-06-13 | by ( Charlotte Cowles | ) www.nytimes.com time to read: +2 min

“With Instagram, a lot of men were uncomfortable with putting up these edited, staged pictures and captions,” said James Nord, a founder of Fohr, an influencer marketing firm in New York City. And all of a sudden, here’s someone people trust and relate to, talking about new pants that they love. Dads also said they spent about 10 hours a week on household chores in 2016, an increase from four hours in 1965. (Alas, while dads are doing more, a major gender gap persists: Mothers spent about 14 hours a week on child care and 18 hours a week on housework in 2016.) “I think a big reason that what I was doing resonated was that I was honest and genuine about what I was experiencing.”

Persons: dadfluencers, ”, James Nord, TikTok, influencers, Dad influencers, Nord, “, Thomas Piccirilli Organizations: Pew Research Locations: New York City, United States, Monmouthshire, England

To see how much jobs in the creator economy pay, Insider analyzed salary data from 142 work-visa applications filed with the US government and decided on between October 2020 and June 2022. The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. At Cameo, a principal software engineer would make $230,000Steven Galanis, CEO of Cameo. Senior Manager, DevOps : $140,000: $140,000 Statistician: $116,979 to $170,000 (Spotter said it internally calls this position "Data Analyst.") At Teachable, a senior software engineer would make $150,000Teachable is a platform where creators can build and sell online courses and coaching programs.

Organizations: & $

☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
▼ + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.

☆ How to get sponsored on Instagram, according to influencers
▼ + stars: | 2022-02-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Dozens of influencers have explained to Insider their strategies for getting sponsored. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Getting the right pitch is a keyWhether it's over email or Instagram DM, what influencers include in a pitch can make all the difference. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

☆ Influencer marketing stats: How creators have impacted businesses in 2021
▼ + stars: | 2021-05-17 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +4 min

Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. Insider IntelligenceInfluencer marketing 2021 forecastAccording to our latest forecast, 67.9% of US marketers from companies with 100 or more employees will use influencer marketing in 2021, up from 62.3% last year. "Social commerce in particular has made influencers very powerful," said Stacy DeBroff, founder and CEO of influencer marketing platform Influence Central. According to January 2021 research by Influencer Marketing Hub and influencer marketing platform Upfluence, 62% of marketers worldwide said they intend to increase their influencer marketing budgets this year, while one-fifth expecting their influencer budgets to remain the same as they were in 2020.

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